After Sale Services Start Now
Flagship Series Main Apple Watch story for everyday buyers. Adventure Ultra Performance-led premium positioning. Value SE Entry point for family and first-time users. Attach Straps Fashion-led and high-margin add-ons. Service Watch Support Battery, display, pairing, and sensor care.

Watch

Apple Watch opens with its own premium lineup section.

The Watch page now feels more like a branded mini-destination, with quick access to the lineup, straps, and support instead of a simple text-heavy block.

Shop Apple Watch Watch Support

Explore Watch

Fitness, style, and service on one high-end page.

Help customers compare Series, SE, and Ultra while guiding them into straps, accessories, pairing support, and trade-up decisions.

Apple Watch premium category section
Explore Watch

Main devices

  • Apple Watch Series
  • Apple Watch SE
  • Apple Watch Ultra
  • Family setup positioning
Accessory attach

Style upgrades

  • Sport and premium straps
  • Charging accessories
  • Protection options
  • Giftable add-ons
Watch support

Service flows

  • Battery service
  • Display repair
  • Pairing support
  • Sensor and charging diagnostics
Experience More premium and visual

The first screen is more branded and product-led than before.

Business value Better strap upsell potential

Accessories now sit naturally inside the Watch browsing flow.